Process
I had trouble coming up with ideas, mostly because there weren't a whole lot of things that were immediately obvious problems that related to me personally. So I thought about some pet peeves, and narrowed it down to bad drivers/driving and smokers/smoking.
I sketched a few thumbnails and jotted some ideas, and then decided to go the smoking route. For research, I found the CPC.gov website that contained some interesting stats about smoker fatalities, so I picked two of the more interesting numbers. I declined to do an action about it, because harassing strangers in person about smoking is distasteful to me, and there wasn't much else I could do that I didn't already know about or experience in the past. Besides, I was afraid I'd lose myself in a rage if I did something like sat down and observed people who walk and smoke, or even just observing people in designated smoking areas. It's a sensitive topic to me.
I decided to keep it simple and use Inkscape (free alternative to Illustrator) for my design software, and tried two designs before settling on one.
I decided that the purple cigarette with smoke design was going to be awful, and so favored the more classic design with a light blue background.
During the first critique, there were numerous suggestions, such as to try implementing red/white/blue colors to better serve the patriotic approach I was thinking about. Some had issues with the haphazard placement of the text, and some thought some of the wording could have been better. One mentioned not to have "Don't Smoke" since it was inherently obvious in the message. The smoke of the cigarette was obviously bad. There were a few comments stating confusion about the dead heads, but I decided to keep that element since it wasn't the majority.
So I centered the text, which gave it an even more classic feel, and changed "American" to red/white/blue, resized some text and changed "due to", to "are due to". I also changed the smoke to something that didn't look like a puddle. I also removed the "Don't Smoke" message, which definitely keeps the poster more informative than judgemental/demanding.
The second critique was helpful with attention to the smaller details. The size of "Are Due To" seemed too small, there were comments on how to make the visual flow better by squeezing in the dead heads so that it aligns better with the text, and some commentary on how the right-most head was oriented too distractingly different from the other heads, which drew away the attention. So I fixed these in the final draft, and also changed "Are Due To" to "Are Caused By", to make it seem less incidental that these deaths and smoking were related.
This is a simple poster, and probably not very effective since smokers know smoking will kill them eventually if they keep doing it. It's willful stupidity, and thus it's hard to do anything but beat a dead horse about it.
I did have a later idea to changed it to "1 in 5 American Deaths are caused by Smokers", to (rightfully) place the blame entirely on smokers and to suggest more that it's not just smokers that are killed by it, but those who are exposed to secondhand smoke as well. Earlier in the process, I also wanted to take better advantage of the "American" part, and suggest how much more effective we are at killing us than, say, terrorists are, but I couldn't think of a way not to come off as manipulative about it, which would lead to the opposite of the desired effect (people rebel against being manipulated).









































